Our clients range from MNCs to Small & Medium Enterprises. Redshift’s service spectrum covers broad marketing strategy to detailed work such as marketing data analysis, legal aspects of marketing and ISO marketing quality audits.
The services listed below provide an illustration of the work that our consultants do. Because each client’s marketing environment is different, we customise our services to ensure that we do not offer cookie cutter solutions to unique customer needs.
Marketing audit and strategy development
Redshift Consultants conducts marketing audits on companies to assess the strength of their value propositions to their own customers. A coherent and consistent end-to-end strategy will then be crafted in line with management’s vision of the business.
Service Marketing Measurement
The measurement of service levels is always a challenge for businesses. Good service encourages sales and the return patronage of satisfied customers. Redshift uses a marketing research approach to measure customer perceptions and assess their intentions and behaviors.
General Market Research
It is important for businesses to truly understand their customers’ perceptions of them. Whether it is views of their brand or impressions on product quality, having precise insights allow managers to develop better strategies. Companies vying for business in their own competitive market spaces require accurate marketing data, backed by sound research principles.
Many companies concentrate on acquiring customers. Not many have a robust strategy to retain customers and encourage repeat patronage. It is a basic marketing fact that the unit marketing cost of acquiring a customer is several times that of retaining one. Redshift works with clients to retain their key customers, using retention models adjusted for individual corporate needs.